Coverart for item
The Resource Citizen Coke

Citizen Coke

Label
Citizen Coke
Title
Citizen Coke
Creator
Subject
Summary
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
  • Elmore, Bartow J
  • Hughes, William
http://library.link/vocab/subjectName
  • Business
  • History
  • Nonfiction
Label
Citizen Coke
Instantiates
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:2576b96d-9175-4f96-a5cf-280a0a24f59b
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781483046136
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable
Label
Citizen Coke
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:2576b96d-9175-4f96-a5cf-280a0a24f59b
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781483046136
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable

Library Locations

  • Hancock Public LibraryBorrow it
    Hancock Public Library 114 South Main St, Hancock, WI, 54943, US
    44.1292467 -89.5259461
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